Label Ideas & Co
Delivered websites and web apps for notable brands (Kanmo Group, Wana Artha Life, Ranch Market, Orang Tua, Saloka Park), translating UI/UX designs into functional, on-brand interfaces backed by Laravel, CodeIgniter, and Ruby APIs.
As a Frontend & Fullstack Web Developer at Label Ideas & Co (a digital agency and software house), I built websites and web applications for well-known brands across many industries.
About This Role
Agency work meant translating diverse UI/UX designs into functional, on-brand interfaces — and often owning both the frontend and the backend, including REST APIs and deployment.
What I Faced
Each client brought a different brand identity, design language, and technical need — from marketing sites to a highly interactive experience with game features — all requiring accurate design implementation on tight agency timelines.
How I Approached It
I built frontends and backends across the stack, integrated REST APIs and services with Laravel, CodeIgniter, and Ruby, collaborated closely with the UI/UX team and Technical Lead to keep implementations faithful, and deployed to company servers.
What I Did
Brand Websites
Delivered fullstack websites and web apps for Kanmo Group, Wana Artha Life, Ranch Market, Orang Tua (OT), Cru68, and Bespoke Jewelry — each matching its brand identity.
Saloka Park
Built an interactive website for Saloka Park with game features and highly interactive UI, on both frontend and backend.
REST APIs
Built and integrated REST APIs and backend services with Laravel, CodeIgniter, and Ruby.
Design Collaboration
Worked with the UI/UX team and Technical Lead to ensure accurate design implementation, then deployed to company servers.
Under the Hood
HTML5, CSS3, JavaScript, and Vue.js.
Laravel, CodeIgniter, Ruby, and PHP with MySQL.
REST APIs and deployment to company servers.
Impact & Outcomes
Shipped on-brand websites and web apps for multiple notable clients across industries.
Delivered a highly interactive, game-enabled experience for Saloka Park end-to-end.
Bridged design and engineering to keep implementations faithful to brand identity.
Projects from This Experience
Cru68 — Brand Website
A brand website for Cru68 delivered fullstack at Label Ideas & Co.
Beleaf — Brand Website
A brand website for Beleaf delivered fullstack at Label Ideas & Co.
Dewit — Brand Website
A brand website for Dewit delivered fullstack at Label Ideas & Co.
Muve Acoustic — Brand Website
A brand website for Muve Acoustic delivered fullstack at Label Ideas & Co.
Kanmo Group — Corporate Website
A corporate website for Kanmo Group, a multi-brand retail company, delivered fullstack at Label Ideas & Co.
Wana Artha Life — Corporate Website
A corporate website for insurance company Wana Artha Life, delivered fullstack at Label Ideas & Co.
Saloka Park — Interactive Website
A highly interactive website for Saloka Park, complete with game features, built on both frontend and backend.
What I Learned
Agency work at variety and speed made me versatile — I learned to absorb a brand's language quickly and to move comfortably between frontend polish and backend plumbing.